<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Far East Studios — Insights</title><description>Notes on brand, technology and growth from the studio.</description><link>https://madebyfareast.com/</link><item><title>What actually happens between the brief and the work.</title><link>https://madebyfareast.com/insights/ai-in-the-studio/</link><guid isPermaLink="true">https://madebyfareast.com/insights/ai-in-the-studio/</guid><description>Making things stopped being the expensive part. What replaced it is harder to buy, harder to fake, and the reason work comes back sharper instead of thinner.</description><pubDate>Mon, 03 Aug 2026 00:00:00 GMT</pubDate><category>AI &amp; Process</category></item><item><title>Brand systems that survive contact with a real campaign.</title><link>https://madebyfareast.com/insights/brand-systems-that-scale/</link><guid isPermaLink="true">https://madebyfareast.com/insights/brand-systems-that-scale/</guid><description>Why identities break under pressure, and the decisions that keep them consistent across every channel.</description><pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate><category>Brand</category></item><item><title>Measuring what matters after the click.</title><link>https://madebyfareast.com/insights/measuring-what-matters/</link><guid isPermaLink="true">https://madebyfareast.com/insights/measuring-what-matters/</guid><description>Moving past vanity metrics to the numbers that tell you whether the work is moving the business.</description><pubDate>Fri, 01 May 2026 00:00:00 GMT</pubDate><category>Growth</category></item></channel></rss>